Market research firm Mintel is taking its reporting to the next level with Loop – a new publication enabling a new and dynamic way of communicating and engaging with clients, according to the company. Going to a limited audience of 2500 globally, Loop aims to challenge and innovate the way Mintel’s content is showcased and enables readers to visualise data from all facets of the Mintel business. Alistair Vince, group marketing director at Mintel, said, “Loop is a high end limited...